The Rick Roll is now 30 years old. You know what happens next.
Yesterday was the 30th anniversary of Rick Astley’s “Never Gonna Give you Up. Sorry we missed your birthday, Rick Roll. Anyway, here you go: What, you expected a more substantive article? The song speaks for itself. But if you want to learn more about the history of the song and why it became such an enduring meme, check out some behind-the-scenes footage here.