Thursday, July 6, 2017

The science behind why you can’t put down your phone

If you’ve ever played Candy Crush for three hours, don’t worry, you’re not completely to blame. The developers and designers behind every popular app intentionally design them to be “addicting.” The endless scrolling, 24/7 sharing, and constant notification checking are all actions that were planned to happen 一 before you even downloaded the app. Hooked Model The Hooked Model was created by behavioral designer Nir Eyal, to help others understand the heart of habit-forming technology. The design principles behind this model are the reason why you can’t stop touching your phone. There are four parts to Eyal’s Hooked model: a…

This story continues at The Next Web

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