Major Lazer today released an interactive video for their new single “No Know Better.” The video allows the viewer to take part in the video, albeit in a very limited way. In the original video, a young boy alternates between his dim reality and his sumptuous dream world. In the interactive version, the viewer alternates between the dream world and the real world at will by clicking on the video. They’re so committed to this concept, too, that if you don’t click to switch within a few seconds, the video will remind you. The interactive version is hosted on Eko, a…
This story continues at The Next Web
No comments:
Post a Comment