10 marketing channels that are being underutilized

How do we define a marketing channel, to begin with? Well, a basic definition offered up by Boundless goes: “A marketing channel is a set of practices or activities necessary to transfer the ownership of goods…” So, anything that reliably facilitates the transfer of goods from the producer to the consumer such as a billboard or social media advertising can be considered a marketing channel. Proven marketing channels have a tendency to stagnate because people don’t like to take risks on methods that don’t have significant testing or backing, but there’s a treasure trove of these effective, underutilized channels that…

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