It was a light bulb moment for me a few days ago. I was just sitting by myself when I swiftly realized there are actually some rules that help high performing content teams drive great results these days. (Although, it wasn’t entirely a surprise — as I’ve spent a few years in the content marketing space.) Many of these teams single-handedly achieve groundbreaking ROIs for their employers. They’re often the reason we see stories like: And it appears my assertion (about high performing content teams having rules) wasn’t fallacious, after all: Content Marketing Institute’s 2017 report reveals 81% of top…
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