Thursday, August 3, 2017

AI is stalking you on social media for market research

Businesses are turning to AI for everything, it seems, including marketing strategies. Marketing runs on data, and people don’t have the kind of relationship with information that computers have. Why spend months researching dozens of customers when machine-learning can research them all in real-time? Ayzenberg, an AI marketing solutions company, provides a method by which companies can leverage consumers’ social media use into data that can be segmented to create incredibly specific marketing strategies. It does this through machine-learning algorithms that analyze social-speech, basically everything you do, see, post, and share across all social media platforms. Marketing is largely a…

This story continues at The Next Web

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