The most important thing to do when you’re a marketer and you’re trying to improve your campaign is to have a thorough understanding of the concepts that you’re dealing with. A lot of people see terms like SEO, open rates, conversions, and they simply assume that they have a “general sense” of what these terms mean and continue on their merry way without truly doing their homework. The most successful blogs like Neil Patel’s QuickSprout or Rand Fishkin’s Moz are successful because they stress values like critical thinking and comprehension with regards to these techniques. In the spirit of encouraging…
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