India’s leading digital wallet Paytm is building a messaging app and it’s not the craziest idea ever

Following India’s massive demonetization exercise last year – an effort to curb the spread of black money across the country – Paytm has grown its digital wallet service to a whopping 225 million users nationwide. Now, it’s set its sights on WhatsApp as it gears up to launch its own mobile messaging app. The Wall Street Journal reports that that the company is slated to unveil the new service later this month. And while it might sound odd for a payments business to dive into messaging, it’s not as crazy as you might think. For starters, it already has a…

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