Whatever happened to Microsoft’s sense of showmanship?

Nostalgia is in the air at TNW Towers. It’s Windows 95’s birthday, and our Slack channel is filled with reminiscing about Microsoft’s 90s halcyon days. Back then, Microsoft was top dog. IBM’s desktop aspirations were fading fast, and Apple was officially the sick man of tech, shoveling out more stinkers than a golden retriever after dinnertime. Microsoft was in a position of unparalleled strength, and its confidence oozed into everything it did. When it launched Windows 95, for example, no expense was spared. Redmond spunked an insane $3 million on the rights to The Rolling Stone’s Start Me Up, which…

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