Hate is a strong word, but it’s more than appropriate when it comes to these mobile UI and UX strategies. With over 50 percent of website traffic now originating from mobile, businesses need to try harder when it comes to converting smartphone users who have a much lower conversion rate. Remember that some of these strategies are bothersome even on a desktop browser, but can often be detrimental to mobile users. 1. Intrusive pop-ups and interstitials Ethan Zuckerman claims to have written the code that gave rise to pop-up ads while working at Tripod.com in the 90s. He has since apologised…
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