Billboards still exist, which means someone still finds value in paying to advertise on them. But when we think about effective advertising mediums, internet and television are the two that seem the most valuable. The perception is that billboards are an outmoded and generally less effective medium for advertising than the myriad other options available today. And, that makes some sense. In the last fifteen years, online advertising has raced into the space age, allowing advertisers to hyper target their audiences with tailored messages and track results down to the penny. But if you want to purchase space on a…
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