AirMiles, independent of the airlines, is a company that brings in hundreds of millions of dollars per year in revenue. Groupon has been valued billions of US dollars, even after the business challenges it has faced. The sky-high valuations of these companies show investors have confidence in the future of this loyalty and reward-oriented business model. And yet, there are still many challenges delivering the kind of superior value to customers that investors are looking for. This was one of the reasons for the big crash in Groupon’s stock price after it hit a high of $28, soon after its…
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