Friday, April 26, 2019

How BMW is innovating its business to build cars for the future


The BMW marque is synonymous with German build quality and engineering prowess. It didn’t earn that respect overnight; BMW has been manufacturing and innovating automotive  components for over 100 years. Take the BMWi series for example; they’re produced using a variety of recycled materials, use electric and hybrid drive trains, and are put together in a factory that is powered entirely by renewable energy. One of the company’s latest innovations though, isn’t on its cars at all. Innovate by any means necessary In fact, it’s a business innovation called the “BMW Startup Garage.” Sure, it might sound less interesting than…

This story continues at The Next Web

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