Tuesday, June 6, 2017

If WWDC proved anything, it’s that Apple is listening

24 hours after being herded into a crowded auditorium at the San Jose Convention Center, things are coming into focus. It’s time to reflect. For Apple fanboys (like me), it’s been a rough couple of years. In a time where Apple enjoyed record profits, its products, arguably, toed the line of the insults we were all too used to hearing. They were underpowered, overpriced, and clones of features (insert company here) released a year ago. What we understood that perhaps others didn’t was the tight integration of hardware and software led to a more enjoyable experience than a glitchy, but overwhelmingly-spec’d competitor. The company’s mantra held…

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