Earlier this year, Hack PR had a problem. The unorthodox public relations firm had snapped up a new client, a deep-pocketed entrepreneur with political ambitions. Unfortunately, nobody really knew who he was, and the campaign it launched for him failed to convert into any real coverage save for a couple of pieces in the Huffington Post and The Washington Times. They needed another idea. So, in their words, they hustled. There’s an old Internet joke that says politicians should wear the logos of their donors, much like Nascar drivers wear the logos of their sponsors. Taking inspiration from that, Hack…
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