What Uber and Airbnb can learn from this real life treasure hunting game

Although we focus on the financial health of online networks, there are other ways to create value in digital spaces. Take controversial companies like Uber, Airbnb and Airtasker, which are heralded as the poster children of the so-called sharing economy. By focusing on money changing hands, they miss the chance to help users collaboratively share other kinds of value that don’t have a price tag. On Airbnb, users often undertake actions that don’t create immediate economic benefit: meeting guests, giving gifts, or helping with travel advice. But these actions aren’t captured by the platform beyond the review section. To better…

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